Privacy policy

Privacy Policy

Effective Date: July 30, 2026

This Privacy Policy describes how BMS Racing ("we," "our," or "us") collects, uses, and shares your personal information when you visit or make a purchase from https://bms-racing.com (the "Site").

Personal Information We Collect

When you visit our Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and information about the cookies installed on your device. We also collect information about the pages and products you view, the websites or search terms that referred you to our Site, and how you interact with the Site. We refer to this as Device Information.

We collect Device Information using technologies such as:

  • Cookies

  • Log files

  • Web beacons

  • Tags

  • Pixels

  • Similar tracking technologies used for analytics and website performance

When you place an order or attempt to place an order through our Site, we collect information including:

  • Name

  • Billing address

  • Shipping address

  • Payment information (processed securely through our payment providers)

  • Email address

  • Phone number

We refer to this information as Order Information.

Throughout this Privacy Policy, "Personal Information" refers to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect to:

  • Process and fulfill your orders

  • Process payments

  • Arrange shipping and delivery

  • Send order confirmations and invoices

  • Communicate with you regarding your orders or inquiries

  • Screen orders for fraud or security risks

  • Provide customer support

  • Send promotional emails and special offers if you have chosen to receive them

We use Device Information to:

  • Help detect and prevent fraud

  • Improve our website, products, and customer experience

  • Monitor website performance and usage

  • Analyze trends and customer behavior

  • Measure the effectiveness of our advertising and marketing campaigns

  • Deliver relevant advertising and remarketing through third-party advertising platforms

Sharing Your Personal Information

We share your Personal Information with trusted third-party service providers that help us operate our business.

These may include:

  • Shopify, which powers our online store

  • Payment processors used to securely process transactions

  • Shipping carriers to deliver your orders

  • Google Analytics to understand website usage

  • Marketing and advertising platforms used to deliver relevant advertisements

We may also disclose your Personal Information if required by law or if necessary to protect our rights, investigate fraud, respond to legal requests, or comply with applicable regulations.

Behavioral Advertising

We may use your Personal Information to provide advertisements or marketing communications that may be relevant to your interests.

You can manage or opt out of personalized advertising through the following services:

  • Facebook Ads Settings

  • Google Ads Settings

  • Microsoft Advertising Settings

  • Your browser's cookie settings

You may also opt out of many participating advertising services through the Digital Advertising Alliance at https://optout.aboutads.info/.

Do Not Track

Our Site does not currently respond differently to "Do Not Track" signals sent by web browsers.

Your Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Withdraw consent where applicable

To exercise any of these rights, please contact us using the information below.

Data Retention

We retain your Order Information for our business records, tax purposes, warranty support, and legal compliance unless you request its deletion where permitted by law.

Security

We take reasonable precautions and follow industry best practices to protect your personal information from unauthorized access, disclosure, alteration, or destruction. While no method of transmission over the Internet is completely secure, we work with trusted providers that employ industry-standard security measures.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. Any updates will be posted on this page with a revised effective date.

Children's Privacy

Our Site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.

Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

BMS Racing

Email: Sam@bms-racing.com

Mailing Address:

2100 W. Sunrise Blvd., Suite 161

Fort Lauderdale, FL 33311

United States